Ryanair
Ryanair is the epitome of no-frills. And who needs them? A flight is a flight and nobody's holiday memories or Facebook photos start on the plane, right? This poster and print campaign celebrates this fact, unashamedly stating that you get no extras - until, that is, you get off the plane and see what the money that Ryanair didn't charge you for a lemon-scented towel can buy. Save it here, spend it there.