And the winning beer was...
Church End Brewery
So there was this pretty important thing happening that was quite big in the news. Sounded to us like the perfect opportunity to create a beer. Two opposing beers, in fact. Yep, that's right - you could literally slap your allegiance on the pub table to get the conversation flowing right there and then. Would you choose Screw EU or EU Beauty? Whichever it was, drinkers were urged to register their choice on a microsite poll too. Not surprisingly for a modest-sized brewery, it couldn't make the stuff fast enough and they actually ran out of both beers a week before the big date itself. Shame for the brewery owner but at least there's no debate over whether or not we did our job properly.