Crucial Trading
When they came to us, Crucial Trading were struggling in a tough economic climate to command the premium price that their stunning natural floorcoverings merited. After a bit of delving, I discovered that each of their core materials had a fascinating provenance. Simply bringing this to life and also injecting a little more personality with mood spreads - turning a standard brochure into a coffee-table-worthy talking point - led to a dramatic increase in sales.